Are You Losing Business By Keeping Customers Waiting?

We live in an age of instant gratification, and you’ll know yourself that as a consumer, waiting simply isn’t an option. However, as a business owner it can make things difficult as you have to ensure that you’re constantly on the ball, providing the best service and not keeping customers waiting. Here are some of the ways you can speed things up and make interacting with your business quicker for customers.

Have an app created

More purchases are now made on smartphones and tablets, compared with laptops and computers. As a business owner, this is information you simply can’t afford to overlook. Research has shown that these devices took over in terms of sales in 2016 and have continued to grow ever since. When customers are shopping on their smart devices, using an app is always going to be their preference. An ecommerce app is perfectly optimised for their device, and it’s more secure too compared with using their browser. Make life easier for your customers and boost your chances of making sales by having a responsive and interesting app created. We highly recommend a mobile app optimized in ecommerce development.

Make accepting payments easy

Don’t over complicate taking payments, it could lead to lost customers. One mistake lots of smaller businesses make is only accepting cash, this is an issue since research has shown that people don’t tend to carry much cash around with them these days. Being able to accept card can prevent customers having to walk away as they don’t have money on them. Even if your store or stall is close to a cash point, put that extra barrier there and you can expect at least some lost custom. Start accepting card, the card reader you use should be capable of accepting contactless as well as Apple/ Android pay. You could get yourself a digital cash register, this enables you to turn an iPad into a till. So even if you’re a vendor, run a stall or very small store, it’s a way to make taking payments easy.

Be responsive on social media

For a huge proportion of your customers, social media will be their preferred method of contact. If they have a question, complaint or have an issue with their order then they’ll expect an instant answer on social media, rather than long waits to hear from you via email. For this reason, it pays to be active on social media. If you get a lot of orders and your pages get very busy, you might need to hire a staff member whose sole job it is to deal with responding to customers. You don’t necessarily need to go through the traditional recruitment process, it’s much easier to hire a freelancer on a self employed basis. That way, they pay their own tax and as they’ll be working remotely will be using their own equipment so you don’t need to find space for an extra person in your office. Either way, being responsive on social media is something customers will expect, and is a way you can make contact easier for them.