Rolling out the welcome at for new customers is a staple when a new store opens. When the time comes to open your store, you need to take a step back and look at whether you have done enough for the exterior of your business. When it came to choosing the inside, it’s likely you’ve spent a lot of time making sure that the internal look of your company is as professional, well-decorated and alluring as possible so that people will want to buy your products. But if you’ve done all of this inside, and left the outside looking run down, grey and, well, shabby, then what was the point in the inside being beautiful?
The exterior of your business matters as much – if not more – than the inside, especially when you choose to open a store. Foot traffic is important, and promoting your business to encourage foot traffic is going to grow your customer base as well as your profits. When it comes to foot traffic for your business, appearances are everything, and below you’re going to find some of the best tips to maximise the exterior of your store, making your business pop.
- It’s A Sign! If you have the right signage outside your business, you’re going to pique the interest of the general public and have them walking through the door. This can be in the form of sandwich board advertising, monument signs and even decorated light-up signs above the door. Make it stand out by using your brand image to promote your things, and you can have a tailored look for your business.
- Decorate! Some companies bring in talented painters to decorate the exterior of the building, whether that’s with a specialist awnings company who can provide personalized awning, or with an artist who can graffiti your logo on the brick walls. Decorating gets people interested, and that is what you need for your success.
- Window Displays. Your store should have large windows – for letting in light and letting people what’s inside. You can bring in professional window dressers to ‘dress’ the space for the theme of the year. You’ve seen the Christmas display windows, right? You could do exactly that for your business. You could create a story with your products and people will be caught by the beauty of the display that you put on. Plus, it all goes into making your business look good, which is exactly what you want!
- Add Nature. If you have the space, adding planters with flowers and climbing ivy can make your whole store look very welcoming. Some craft and jewelry stores also like to make the exterior of the business look old fashioned and fit the theme of their business.
Whichever way you choose to go, you need to put your best advertising forward to fit your business and attract customers. Don’t be afraid to go outside the box, either, because people love something a little weird to look at!
