Before your business gains a reputation for goodness, and the customers come in their droves, you’ve got to work hard at making your business stand out in the right ways. You can argue that this is more difficult than ever before, not just because there are that many more companies out there in direct competition with you, but the customer is more selective in who they would align with. It’s not just about price, but it’s about ethics as well. But when it comes to standing out to the customer is it about the old-fashioned approaches, or is it about something fresh and exciting?
The Personalization Of A Business
The temptation is always to go for the marketing tools that enable you to stand out from the crowd. But the problem with marketing tools these days is that everybody is using them, so what is the answer? You could argue that in order to make your business stand out, you’ve got to go for more classic approaches. Not many people go for the pamphlet approach anymore, but this could be a way for you to stand out in the minds of your customers. Something quirky, impressive, and fits in the palm of a potential customer’s hand is greatly underestimated now. But this is why suppliers like Infinity Cards can help personalize your business more than a website could. Of course, your website is the brand, and it is the platform which most customers will go to to see what you’ve got, but when you’re doing your best to stand out, and to make that initial contact, it’s got to be personal, but it’s also got to be compact.
Delivering On Your Promises
As businesses look at getting into the customer’s consciousness via advertising and savvy customer service, sometimes it’s the simplest of things that will make you stand out. Customer service has come a long way over the last hundred years, but the fundamentals are still the same. You need to deliver the product and you need to show that you mean what you say. In the world of 24/7 online feedback, and customers being more than happy to tarnish your reputation on social media, if you’ve done something wrong, you shouldn’t backpedal, but rather apologize and mean it. Because people hide behind their websites it can give the impression that the business is not personable. And this is where every single one of us can learn. To find a way to be more human, especially in this digital world, this means that we can fix problems with the customer with more efficiency, but also endear ourselves to them more, so they will come back again and again.
Standing out to the customer means that we have to find a combination of past and present to get to their sensibilities. It’s all well and good having a website, flash advertising gimmicks, and so on, but if we can’t underpin this with great customer service, then we will be standing out, but not in the right ways.
[…] patience before they even speak to a member of your team. Even worse, a wait like this is sure to stand out to the customer as they’ll have to sit and wait without being able to do much else. That could make even a half […]