Whether you have a personal blog or a business blog, it needs to stop traffic. Literal traffic; the people who click on your blog are your traffic and you want to have those people come back again and again. But, let’s face it, if your site looks boring? No one has time for that!
There are plenty of ways to make your blog look amazing and it’s exactly what you need from the piece of the internet that you have to say your bit. The thing is, not everyone out there knows the right techniques to get people queuing at the door to buy what you’re offering. Most people don’t realise that they may need web design help from an outside agency, for example, which means that you could be missing a trick when it comes to making their website stand out from the crowd. Your business needs to have a voice and your blog is exactly that voice that you give it. It has to be as personable as possible to help people to want to look at what you’re doing and use your business for their purpose. You can work closely with your designer to get your blog looking the best it possibly can so that you can drive more people to it. Below, you’ll find some of the best tricks to make that happen.
Use A Different Font. Believe it or not, the font of your website has a huge effect on the design of your website. There are so many people that still use the standard Arial and Times New Roman fonts to write their website, but there are so many others to choose from – and why be the same as everyone else?
Change The Background. There are a lot of benefits to adding a texture or pattern to the background of your website, and there are plenty of pattern sites around to make your site stand out without being too distracting on the eye.
Add In Whitespace. You may not have thought about it before, but you need to break up the big blocks of content to include some whitespace. If you ensure that there is white space between large blocks of content, you can make the whole thing look a lot cleaner and spaced out properly. Clean lines are important.
Buttons – Lots of Buttons. It’s often better to use icons instead of words. If you want people to share your posts to social media, then use social media buttons to make that clear instead of words. You can save pixel space and it’s a good way to give users a call to action that makes sense.
Update The Colour Scheme. A colour scheme says a lot about your brand, so really it should be reflective of that brand and it should show the world what you want to say about you. Update it to look sensible and mature, rather than amateur.
Your blog is your digital voice. How clear do you want to be when you pack that punch and make an impression?
