Year: 2019

Marketing to Millennials: What Do They Want from Businesses?

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Marketing to Millennials: What Do They Want from Businesses?

  Millennials are now the largest living population, and the most influential group of consumers- meaning for most businesses, appealing to them is absolutely crucial. However, getting this right can be incredibly difficult. With an age range of around sixteen years, where do you start? A thirty eight year old for example is going to be much different to a twenty two year old, meaning it can be difficult to pinpoint exactly who your millennial audience is. However, there are lots of things that this cohort have in common, and…

How To Save Money On Relocating Your Business

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How To Save Money On Relocating Your Business | Business | Converge

If you have decided that your current office or workplace is no longer serving your business needs, it might be time to look somewhere else that is more suitable for your customers, your employees, and business partners. Unfortunately, you will need to have a certain budget to relocate your business; you will have to get new cards and marketing materials printed, hire a contractor and removals company, so you have to be absolutely certain you are making the right choice. Here are some tips to help you save money and…

Making Your Own T-Shirts Is A Brilliant Business Idea

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Making Your Own T-Shirts Is A Brilliant Business Idea | Entrepreneurship | Converge

As side hustles and solo-entrepreneurship are growing in popularity, the creative craft and DIY market is experiencing a boom. Indeed, more and more professionals and stay at home moms are looking for options to support their family that can bring their favorite hobby to light. Painting, knitting, drawing, and sewing are hugely popular hobbies; however, translated into a business format, they tend to generate a low ROI for amateurs. Without professional equipment, each handmade project requires a lot of time, which affects the turnaround. However, there are dedicated craft areas…

How to Create a Stunning Window Display

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How To Create A Stunning Window Display

Nowadays, you need to do everything you can to make your store stand out from the rest and to guarantee that you get plenty of customers buying your products. Your window display plays a crucial role. This can turn people that are passing by into customers. Someone may have had no intention of going into your store but then they see your window display and come inside and buy something. It is a powerful tool, especially as it results in immediate sales. Unlike newspaper advertising and online methods, your potential…

Securing Your Business Premises

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Securing Your Business Premises | Business | Converge

Once you hit that milestone where you move your business from your home to a business premises all of its own, you are going to want to take specific steps to make sure that you have it well protected. When someone breaks into your premises, it can feel like your world has been torn apart. Not only do you lose items like computers and personal information, but it can feel threatening long after the incidents. Here is a checklist of things that you can do to protect your business premises:…

Major Mistakes Made By New Leaders

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Major Mistakes Made By New Leaders | Business | Converge

There’s nothing easy about running a business, but one of the more challenging jobs that comes with it is managing a team of employees. We’ve all had a bad manager or two in our time in the working world. These individuals are what inspire horror stories and haunt your career. You may have sworn that you’d be nothing like them, but there are many ways you could be tarnishing your own leadership skills. With that in mind, here are six major mistakes made by new leaders. Failing To Show Appreciation…

Does Your Business Location Tick All The Boxes?

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Does Your Business Location Tick All The Boxes? | Converge

When you start a new business from home, you can often be worried about whether or not the idea you had will become a success. But, fast forward to today and you might now be in a position where you can consider choosing a new business premises and moving your business forward. Of course, with the new addition to your business, you need to ensure that it ticks all the boxes for you. So here are some of the things to consider to help you make that choice. Ensuring the…

How Google Can Help And Hinder Your Business

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How Google Can Help And Hinder Your Business | Marketing | Converge

For a while now, business has hoped and prayed for a competitor to the giant that is Google. It’s a massive beast that has so much power in the way of commerce and marketing. Small businesses should learn to roll with the punches when it comes to using Google to promote your business. It’s not all sweetness and lights, and occasionally you will run into a wall. Step back and realign your nose when you do, but most importantly know that the wall could have been avoided. There are so…

Why Do Men Struggle To Talk About Their Health?

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Why Do Men Struggle To Talk About Their Health? | Health | Converge

It’s amazing that now in modern society, men still struggle with the idea of talking about their health. And while there are many out there that are taking a proactive approach to reducing their stress levels or go and exercise more, men can still feel sensitive about numerous medical subjects. Is there a real reason behind this and what can men do to really help themselves? Does It Minimize Their Masculinity? Unfortunately, we all learn from our parents. If we have fathers that are the stiff upper lip type, the…

Is This A Health Risk For You?

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In life, we all know that we need to be healthy. Yet, it’s not always that easy to work out how. Sometimes, you can just assume that because you’re feeling great or that you’re not heading to the doctors all that often, that you’re healthy. But you may not be. Sometimes, there are very clear signs that you need to be addressing or working on. And sometimes, you may find that there are things that you were not even aware of, that are negatively affecting your health. When you’re at…