Month: July 2023

5 Essential Insurance Tips for Tradies and Contractors

Mike Johnston

More than simply technical proficiency and hard labor are needed to successfully navigate the complex waters of the trades and contracting industries. It also calls for knowledge of the dangers and hazards that can jeopardize the viability of your company’s finances. This is where having a strong insurance strategy is essential. The fundamental fiber that keeps the company together in the face of difficulties is insurance, which is frequently ignored in day-to-day activities. Let’s learn more about it right now.  Identify your risks The first and most important step in making…

How to Transform Business Cards into Effective Marketing Tools

Mike Johnston
Business cards

A lot of companies might not fully appreciate just how powerful a business card can be. These compact, punchy little pieces of cardstock can make a big splash from the get-go, sparking off professional connections that can grow into valuable relationships. They’re like small, mobile billboards for your business, easy to carry around and pass on, keeping your name out there in the world.  Business cards give a nod to the personal in an era often dominated by digital interactions, adding a warm, human element to the art of networking.…

5 Effective Strategies to Harness Data and Analytics for Business Growth

Mike Johnston

In today’s era of digital disruption, businesses find themselves immersed in a vast ocean of analytics data. Every click, transaction, and customer interaction generates a wealth of valuable information, creating a data-rich environment.  Within this immense sea of data lies the potential to unlock unprecedented levels of business growth and profitability, fundamentally reshaping the commercial landscape. However, simply having access to this information is not enough.  The real secret lies in deciphering the hidden insights within the data, effectively leveraging it, and using it to drive corporate strategies and decision-making.…