As a small business, you still need to focus on your marketing efforts so that you can increase your exposure and become a more well known, trustworthy brand. Marketing isn’t always about growing your audience – even if that is your plan some day.
Here, we’re going to talk you through some marketing hacks that you may find helpful in 2018. Take a look and you’ll see what numerous small businesses are doing to market their businesses:
Tell The Brand Story
You can’t turn anywhere without seeing two similar brands offering similar services. This means your customers are going to need to be able to relate to your business better if they are going to choose you over the others. How can you do this? By telling your brand story! By giving your brand a powerful story you’ll be able to take your share of the market. However, it’s important to note that your story should be truthful (if not a little embellished). Certain brand stories, such as kid’s brands, can be made up – but mostly, customers want to know the truth behind yours.
Use Video Reviews
Videos are the way forward now. People still read reviews, but watching video reviews can have a much greater impact. Videos allow you to show off your personality and get the information across in a shorter amount of time. Getting influencers to create video reviews for you on their YouTube channels can potentially turn you into an overnight success – but you need to know how to approach influencers. You can’t expect to work with the biggest influencers right away either, so be prepared and stay realistic.
Blog Regularly
Although video is popular, blogs are still important and a great way for small businesses to share information and update their websites regularly. In turn, this improves their SEO, keeps people coming back for more, and help them to take their place as an expert in the industry. Blogs can be written to help customers make that all important buying decision, telling them how to use a product or going into more detail in the research behind it. Try to write content that people will want to share, and do your best to stimulate emotions with your writing. Remember, this is not copy designed just to sell your products. What you really want to do is help your audience and add value to them. If you’re simply writing about a topic you think they will find useful and not necessarily one designed to sell your product, that’s great! As long as you’re providing value, you’re doing it right. Many businesses, even small businesses, struggle to find the time to blog regularly, though. Sites like Growth supermarket can offer these services, giving small businesses quality content but more time on top of this.
It’s important to know what your strengths and weaknesses are as a small business owner so you can effectively decide what to automate and outsource!
Hopefully, these small business marketing hacks help to save you both time and money, gain customers, and make some more money too!
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