The aim of any ecommerce business is to convert viewers into customers, and for this, you have to use strategies that will suit your business. The type of business will mean that some things will work better for you than others, but here are some tried and tested strategies that could increase the value of your ecommerce business.
Create Informative Landing Pages
Landing pages do not have to be just written content. You can make them informative with images and videos too. This page should be one of the most valuable on your website, as it is the first one the new viewers will see. Having content that is engaging and informative will keep the viewers there to look closer, where one that they do not find attractive, they will leave in a matter of seconds.
Speed Up The Loading Of Your Website
If your website does not load very quickly, viewers will not have the patience to hang about and will move elsewhere. Consumers expect a site to load instantly, and it is said that 3 seconds is all you have or you have lost a potential new customer. It is not just your homepage either. Any other pages within your site have to load just as quickly.
Have An App
More consumers than ever access things through apps. There banks and favorite stores all have them and apps make it easier for them to access these sites on their smartphones when they are out and about. Something like Praxent’s web app development services could help you with this, and the app could increase the volume of visitors to your site. This is of course just what you want.
Offer Free Shipping And Free Returns
Consumer’s love free shipping and free returns, but they can be a drain on your profits if you do not do it correctly. You are creating extra value for your products by offering these services for free, but you should only do this if your profit margins will stand it.
You could try it on a few products, first of all, to see if the sales on them increase. If they do it may be worth making it a feature of your ecommerce site, as hopefully, the increase in sales will more than cover the percentage drop in profit on each product.
Another way around this could be to offer free shipping on orders over a certain amount. This sometimes encourages consumers to buy something a little extra to reach the free shipping target.
Offer Loyalty Programs
Businesses put a lot of time, effort and money into creating new customers, but it is just as important to look after your existing customers too. Loyalty programs are a great way to do this. They could get points for each purchase they make, for instance, which they could then spend when they have enough. A loyal customer base will add more to the value of your ecommerce business than anything else.
Be Hot On Security
There is so much online fraud about that sometimes consumers are nervous about buying from a site they have not used before. Security is something that should be a priority, as many small businesses in the US have to close every year because of the damage that fraud has done to them.
It is not only important for your own sake, but you need to be able to show to potential new customers how secure your site is. You can help to achieve this by updating all your software on a regular basis, setting payment limits from one account, making sure you have the security digits off the back of the card when payments are made and require strong passwords for anyone that opens an account with you. There are many other security measures you can take, and it is best to get advice from the experts in this matter.
Have a Wish List Option
Some viewers may like what they see but not be ready to buy that day. It could be something as simple as waiting for their next paycheck, for example. Giving them the option of a wish list will make it more likely that they will return to your site. If the only choice is to put things in a cart and go to checkout, they may never come back to buy the things they saw.
These are just a few of the strategies that have been successful for other businesses. You need to look and consider if any of them would suit you. You should also consider many of the other things you could do such as a social media campaign, recommendations and testimonials and maybe even special offers.
