As side hustles and solo-entrepreneurship are growing in popularity, the creative craft and DIY market is experiencing a boom. Indeed, more and more professionals and stay at home moms are looking for options to support their family that can bring their favorite hobby to light.
Painting, knitting, drawing, and sewing are hugely popular hobbies; however, translated into a business format, they tend to generate a low ROI for amateurs. Without professional equipment, each handmade project requires a lot of time, which affects the turnaround. However, there are dedicated craft areas that can combine creative skills with professional production without the burden of high costs, such as selling uniquely designed items of clothing. Items such as plain t-shirts can be bought in packs before being personalized. Here’s how to launch a t-shirt business:
You’re a craft enthusiast
Admittedly, you can’t design your own t-shirt without having an interest in craft and drawing first. You will need 3 things to make it work, if you want to be able to produce each piece manually. Firstly, you need a design software tool, such as Adobe Illustrator, to create a heat transfer vinyl sticker. Secondly, you need a vinyl cutter – you can find out more about the best choices here vinylcuttingmachineguide.com. And lastly, you’ll need a heat press, which you will use to apply the transfer. You can purchase the required devices on a budget to start working asap in the comfort of your home.
You’re a talented designer
If you don’t want to get involved in the production process and are more interested in creating inventive designs, you should have a look for e-commerce sites that offer a shop hosting option. Redbubble is a favorite among designers of all experience levels, redbubble.com, to promote their creations. The advantage of RedBubble is that you can select the suitable garments from the main shop and apply your design to them at no cost.
You can create an edgy display
Whether you’re a side hustler or you want to turn your t-shirt shop into a full-time business, you can benefit from joining trade fairs and shows. Generally, trade and market events tend to last up to three days, giving you the opportunity to meet with potential customers. Consider arranging your stand or booth as if it were a shop window.Hanging your t-shirts is not enough! You need to create edgy graphics – maybe a silicone logo? – and ambiance to appeal to visitors. Instead of the typical shelving unit, you can have a look for a connector system in a variety of shapes.
Instagram will love you forever
Last, but not least, you’ll make the most of your sales online. But, you can maximize your chances of revenues by nurturing your social media presence. Instagram is an excellent platform for fashion items. You can stage your creations for a photo shoot, for instance. More importantly, with the addition of a shop button, you can make it easier for followers to purchase your products. It’s also a great idea to work with micro-influencers to reach out to a new audience.
At a time where unique clothing items are fashionable – from message t-shirts to inspiring designs –, you can benefit from a business presence in a growing market. Creative craft lovers will enjoy designing stand-out items, either at home or online, that appeal to a discerning audience.
