If you’ve ever shopped online through a brand’s official e-commerce website, your pleasant experience is largely due to the website’s design. Its user-friendliness, interesting features, mobile compatibility, and aesthetic visuals drew you in. You wouldn’t have shopped with ease if the website didn’t possess those qualities.
For entrepreneurs running an e-commerce website, has yours been helpful in driving sales? Or do you simply use online shopping platforms like Amazon to reach out to your market more easily? While that route is helpful, having your own dedicated e-commerce website is unbeatable. It enhances your legitimacy and gives you the chance to fully express your brand’s signature aesthetic.
But it shouldn’t stop there. Your web design has to be outstanding and cut above your competitors, and to do that, you must invest in professional web and graphic design services. With the features of your e-commerce website curated by experts, your customers are guaranteed to visit frequently and order items.
A User-Friendly Website Makes Shopping Easy
When customers can easily understand how they’d create an account to your website, view products, place an order, and pay, their shopping experience will be as easy as pie. Even more so if the products are separated into categories, the search bar has an autocompletion feature, and the order forms are prepopulated, so they won’t have to type in their information every time they order from your website.
A Mobile-Friendly Website Makes Shopping Anywhere Possible
People don’t always bring their laptops when they go out. What if they see a post on your social media page announcing the launch of your new collection, but they find it impossible to open your website in their smartphones?
If your e-commerce website isn’t designed to respond on mobile devices like a smartphone, then it will do a poor job in driving sales. Around 90% of people unlock their smartphones over 150 times a day, so chances are they use it more frequently than their laptops. Companies that are aware of this have designed their websites to be mobile-friendly, driving loads of online sales, since they allow their customers to view and order their products from any mobile device.
High-Quality Photos Make Shoppers Experience Your Products Virtually
When an e-commerce websiteuses high-quality photos of their products in multiple angles, shoppers are able to get a feel of them, even just virtually. This is important in helping them decide whether they should buy the product or not. If you don’t use high-quality photos, much less those of multiple angles, shoppers will be uncertain, so they’ll likely leave your website without ordering anything.
But it isn’t only high-quality and professionally taken photos that matter. Your social media photos count, too. Vanity Planet, an online cosmetics shop, discovered that posting Instagram photos on their e-commerce website has raised their sales by 24%. If you do this to your website as well, you’ll have better chances of reaping the same benefit.
A Streamlined and Straightforward Design Simplifies Shopping
Let’s be honest; you’ll likely leave an e-commerce website that makes you go through several pages before finally confirming your order. But if it’s opposite, you’ll surely complete your order and come back again. An A/B Split Test study revealed that online shopping improvement rate climbed to 20% when users can checkout in one click.
That said, if you give your customers a fast and simple shopping procedure, they can complete their transactions quickly and have more time to browse the rest of your products.
Considering everything stated, it truly pays to have a well-designed e-commerce website. Your ranking in search engine results pages will also go higher, so never underestimate the power of the right web design.
