Analyze To Revolutionize Your Business

The world of the entrepreneur can be a lonely existence. If you are a sole trader, it can be difficult to reinvent the camaraderie that you had in your previous nine to five role. Everything is now on your shoulders; you are the brand, the face and the force behind your new startup. Every entrepreneur wants to make a name for themselves quickly within their chosen industry. They need to be able to compete with rivals, find their feet in the market and begin to grow. You might have the best product or service to come to market for a decade, but you still need people to know about it and feel as enthused as you about it. Take a look at why it’s vital to take a step back and learn to reflect and analyze on your business successes and failures before moving forward.

Marketing

A scattergun approach to your marketing will result in a vague strategy. Aiming your product, your blog posts and shaping your social media channels so that they appeal to grandmas, young families and the millennial will mean that you capture the attention of none. You need to be more nuanced in your approach. If your product is edgy and cool and appeals to the sixteen to twenty five year old category, market yourself towards this group. Being targeted means that you harness this niche effectively.

Consider employing a B2B ecommerce platform that allows full integration across your accounts, ERP and orders. This means you can analyze effectively the click to sales ratio on your website. You can delve deeper into the products that are selling the fastest, and restock to ensure you can cover your orders.

Website Traffic

It’s vital as a new business that you have a superior online presence. You need to be visible across a range of social media platforms, and your blog needs to be maintained, updated regularly and full of meaningful and relevant content. Using your SEO prowess, you can begin to analyze the search terms that your potential customer base utilizes before venturing to your site. Are there any keywords that visitors use prior to making a sale? Are there any keywords that you are missing from your meta tags? By using a more analytical approach, you can hone your website’s ability to appear higher on the search page results that will convert into revenue and sales.

You don’t even have to pay for these analytical services. At the very least, you should be setting up a Google Analytics account to feed across your blog, website and social media channels. This will show you where your website traffic is coming from geographically and from which source on the web.

It’s all too easy to set up a drag and drop website, become au fait with Facebook, Twitter, and Instagram, launch these online entities and expect the sales to roll in. However, this won’t work. You need a more nuanced approach and an online marketing strategy. This way, you can analyze to revolutionize your business.