Marketing to Millennials: What Do They Want from Businesses?

Marketing to Millennials: What Do They Want from Businesses?

  Millennials are now the largest living population, and the most influential group of consumers- meaning for most businesses, appealing to them is absolutely crucial. However, getting this right can be incredibly difficult. With an age range of around sixteen years, where do you start? A thirty eight year old for example is going to be much different to a twenty two year old, meaning it can be difficult to pinpoint exactly who your millennial audience is. However, there are lots of things that this cohort have in common, and…

Making Your Own T-Shirts Is A Brilliant Business Idea

Making Your Own T-Shirts Is A Brilliant Business Idea | Entrepreneurship | Converge

As side hustles and solo-entrepreneurship are growing in popularity, the creative craft and DIY market is experiencing a boom. Indeed, more and more professionals and stay at home moms are looking for options to support their family that can bring their favorite hobby to light. Painting, knitting, drawing, and sewing are hugely popular hobbies; however, translated into a business format, they tend to generate a low ROI for amateurs. Without professional equipment, each handmade project requires a lot of time, which affects the turnaround. However, there are dedicated craft areas…

Does Your Business Location Tick All The Boxes?

Does Your Business Location Tick All The Boxes? | Converge

When you start a new business from home, you can often be worried about whether or not the idea you had will become a success. But, fast forward to today and you might now be in a position where you can consider choosing a new business premises and moving your business forward. Of course, with the new addition to your business, you need to ensure that it ticks all the boxes for you. So here are some of the things to consider to help you make that choice. Ensuring the…

3 Ways To Show Investors That Your Business Is The Real Deal

3 Ways To Show Investors That Your Business Is The Real Deal | Entrepreneurship | Converge

When your business is doing well and you’ve started to turn a profit, you might start thinking about expansion. If you’re going to do that, you’ll need a bit of money to help you along the way. You’ve got two options here, you could either save up the money for yourself or you can look for investment. The only issue with waiting until you can put all of that money aside is that it’s going to take a while and you might miss a good opportunity while you’ve got a…

Do Some Good In The World And Set Up A Charity

Do you wish that you could do a bit more in the world and help those who are a lot worse off than you? There are lots of people who think this, but very few actually do anything proactive. If you are serious about making a big difference in society and the wider world, you could always set up your own charity. Lots of people run their charities alongside their full-time job, and they find that it can be a very worthy and rewarding way to spend their spare time.…

How Not To Be An Armchair Entrepreneur

How Not To Be An Armchair Entrepreneur | Entrepreneur | Converge

Most of us are armchair entrepreneurs. We can think of fantastic business ideas, which we are sure of we know will work, but when we get to the point we need to get practical and actually act on one of these ideas, we back out. Some people will go through life having a new plan every week and never pursue any of them. If you want to be a dreamer, that is perfectly fine. However, if, after you discard another idea, you still have that nagging feeling you should really…

Turn Your Passion For Sports Into An Income

Turn Your Passion For Sports Into An Income | Sports | Converge

Are you crazy about sports? What if you could turn this passion into an income? There are lots of ways to turn a love of sports into an extra way of making money. Here are just a few examples. Get into sports coaching for income If you love playing sports but becoming a professional athlete is out of your reach, you could always consider getting into sports coaching. To become a coach, you may need to first get a coaching qualification (not all sports require this, but some do). You…

Own A Business? Don’t Make Things Hard On Yourself

Own A Business? Don't Make Things Hard On Yourself | Business | Converge

Owning and running a business can be one of the most wonderful privileges there is. It’s also incredibly hard work, and this privilege is never completely guaranteed. You must justify the existence of your project from day one, and develop it with the best of intentions from the offset. There are many, many, many things that can go wrong, and only so many things that can go right. So, within an experience so often fraught with risk and worry, it’s only wise to make things easier on yourself. This isn’t…

Truly Failsafe Productivity Hacks For Business Owners

Truly Failsafe Productivity Hacks For Business Owners | Business | Converge

Being a business owner isn’t all half days and bossing other people around. In fact, you’ll probably work more as a business owner than you ever have in your life. In order to get as much done as possible and make your business a success, you’ll want to utilize some of our productivity hacks. These hacks are truly failsafe and will help you to get to where you want to be with your business. Learn How To Prioritize Learning how to prioritize is key when you own a business. Being…

When Should A Business Owner Take The Plunge?

When Should A Business Owner Take The Plunge? | Business | Converge

Since the dawn of human civilisation, people have been working hard to make a good life for themselves through business. Whether this means growing and selling food, providing advice or services, or just about anything in between, the challenges which this sort of approach to life will bring are very different to those found in normal work. To help you out with this, this post will be exploring some of the circumstances which will call for some heavy action, with you taking the plunge when it will benefit your company.…