In any business, knowing how to forge a brand is always important. You need to be able to be proud of your band and expect it to actually do for your business what you hope it to, and that is something that can take a lot of trial and error to get right. Of course, you can always make this period of trial and error considerably shorter and easier by becoming as fully aware as possible of what you should really be aiming for, which in many cases can mean…
Part and parcel with owning your own business, is realising the amount of competition you will come up against. You, of course, need to present and promote your business to your target audience against other industries offering similar services or products to you. But you also need to compete for your audiences time and attention to process your business idea and branding enough for it to be memorable. To fight for the limelight in a world littered with distractions, encouraging your audience to see the value in your business is…
Sales funnel is a phrase that’s used a lot in the online business world, and often it’s made out to be far more complicated than it actually is, so plenty of new entrepreneurs are coming into this space and hearing about sales funnels and then feeling frustrated and overwhelmed – which is often made worse by people giving conflicting information when talking about sales funnels. To really simplify it for you, a sales funnel is nothing more than a process that takes someone from never having heard of you or…
Nowadays, a targeted approach to online marketing is a must. You cannot simply post social media messages with little consideration for your target audience and what appeals to them. But, how do you put a targeted social media campaign together? What data is required to make it work? If you haven’t done so already, now would be the perfect time to identify your ideal customer. Put together a profile, i.e. a fictional persona, of your perfect customer. This should contain everything from what they do the weekends to how many…
When you shop or use services online, the experience can mean everything. A poor experience will mean that you are unlikely to return to that website, while a good one is something you’ll remember and come back to again. Focusing on the customer experience should be a priority for your business. Learn some of the ways you can provide the best customer experience online to help you shape a strategy for your business. Build a website that works Having a working website is a basic requirement for most businesses, but…
Marketing is going to be an important part of getting your company’s name known, but it can be super expensive. All the different types of marketing added together could be costing your business thousands, and you need to try and find a way to cut this cost. You might not know how to do this, but that’s okay because we are going to talk about some of the ways that you can make it cheaper in this article. So, let’s take a look at some of the solutions. Take to…
The whole world is embracing the online shopping craze and there’s a good reason for it. Shopping online makes a business accessible at all times of the day, and if you are opening your own business in 2019, you need to make sure you are available online – which is why an ecommerce store is something you should be looking to develop as part of your brand. If you are selling a product to the masses, you need to embrace a standalone site that sits apart from the eBay and…
Whether you have a personal blog or a business blog, it needs to stop traffic. Literal traffic; the people who click on your blog are your traffic and you want to have those people come back again and again. But, let’s face it, if your site looks boring? No one has time for that! There are plenty of ways to make your blog look amazing and it’s exactly what you need from the piece of the internet that you have to say your bit. The thing is, not everyone out…
Marketing has always been a crucial aspect of business. In recent years, though, it’s become a minefield. Modern methods are enough to turn any entrepreneur green around the gills. It can seem as though you need to get pretty intensive here to see any level of success. We’re talking multiple uploads to social media, and email campaigns to increase your conversion rates. Some would even argue that you need to create video content and blog posts if you’re to stand any chance in the modern market. We’re not going to…
Small businesses have one important thing in common: they need to save as much as their resources as possible. It’s not to say that this isn’t just as important for larger businesses, though, but the startups have so many competitors they’re up against and way too many uncertainties – they simply can’t afford to splurge. Luckily, there are a few tried-and-tested methods of saving a bit more money during the early phases in order to give yourself a running change. Here is a handful of the processes you might want…