Marketing has always been a crucial aspect of business. In recent years, though, it’s become a minefield. Modern methods are enough to turn any entrepreneur green around the gills. It can seem as though you need to get pretty intensive here to see any level of success. We’re talking multiple uploads to social media, and email campaigns to increase your conversion rates. Some would even argue that you need to create video content and blog posts if you’re to stand any chance in the modern market.
We’re not going to lie; these methods get attention for the simple reason that they have impact. Getting on top with all these is sure to see you succeed. The problem is, you’re worried that taking on all these things could see you neglecting your products. Down the line, when you have a marketing team onboard, that’s not such a concern. At the moment, though, you’re a small crew with a whole lot of work to do. And, the last thing you need is learning how to edit videos to a high standard. Your business will certainly suffer if you start spending too much time here. Not to mention that you could fast lose the love. Marketing isn’t what you wanted to start a business in, after all.
That’s why, despite popular opinion, we’re here to tell you that you don’t need to do everything with your marketing right away. You do need to build some web presence to see any success. But, a decent website and the odd social media update should serve the purpose. Leave things like video and blogging until you can afford to pay someone else to do it. For now, focus on spreading the message of your company with these much simpler methods. Most of these make use of things you already do, meaning that they’re sure to take barely any time out of your busy day.
The packaging on your products
If you’re putting a product on the market, you’re going to need to consider your packaging. That’s a fact that no business owner can avoid. And, it’s why this is the ideal place to start with your early marketing efforts. Few things have as much impact, after all, as a product which stands out on the shelf. If your packaging is unique enough, people will come to recognize this as your work in no time. When that happens, the marketing magic can commence. The thing you need to focus on is bright and bold packaging which looks unlike anything else on the market. Steer clear of a boring old box, and play around with fun shapes and sizes. Most importantly, display your logo loud and proud to ensure your customers associate that genius packaging with you. That way, even seeing one of your packets in the bin could get customers thinking about you. All without much extra effort on your part at all.
The merch you offer
Many companies are also realizing the marketing reach of free merch nowadays. This is beneficial in two significant ways which no business should turn their nose up at. For one, offering freebies with every purchase puts a smile on your customers’ faces. That then ensures they feel loyalty and warmth towards you. Over time, that could see them coming back. From a marketing perspective, free merch is genius because it offers such broad reach. A tote bag with your logo on it is sure to do a whole load of marketing work on your behalf. Even something like these branded speakers could shout loud about your products if you place your logo in plain sight. Best of all, efforts here need nothing more than your ordering the merch and including it with every purchase. That’s what we call a sweet deal.
Branded vehicles
The chances are that you already drive a car to work. So, why not make the most of that by investing in some branded car stickers? These are easy enough to apply, and ensure that your journeys start to pay you instead of the other way around. All you need to do is make sure to include your Twitter handle and website somewhere. Over time, you could even invest in company cars so that your staff start advertising in this way, too. That way, trips they take at the weekend could turn into marvellous marketing opportunities. All without your lifting a finger. Just like that, you can do away with marketing mayhem and focus on what matters.
[…] is going to be an important part of getting your company’s name known, but it can be super expensive. All the different types of marketing added together could be […]