If your business is experiencing a slowdown in productivity at the moment, why not take advantage of the spare time that you may have on your hands to give your small business a digital overhaul?
There are always areas that your business can benefit from improving in, whether that is cybersecurity, website design, content, search engine optimization, or email marketing.
Often, if your small business is too busy, you may make do with what you currently have in place, even though it needs work doing to it to fix it.
Here are some ways that you can give your small business a digital overhaul.
Invest in Your Cybersecurity Protection
It cannot ever be overstated that cybersecurity is vital for all businesses.
Cybercriminals don’t just go after major businesses; they will go after anyone and everyone.
Many hackers are opportunists. They’ll use automated software to target as many businesses and websites as possible, looking for weaknesses to exploit.
One of the best ways to protect your business is by outsourcing your IT services to a company such as Safebit Solutions, who monitors your systems and identifies potential weak spots.
Run Usability Tests on Your Website
Does every element of your website function as it should?
As changes get made to websites, sometimes it can knock some elements of the functionality of the website out of place. A broken link or a web form that doesn’t accept the right entry data can be frustrating to visitors to your site. When these mount up, they can hurt your website.
Take the time to run some usability tests. Check to make sure your site is loading correctly across multiple devices and using every operating system and browser.
Carry out all of the following checks:
- Make sure every link leads to the right URL.
- Check every field in every web form
- Run a page speed insights test
- Make sure your site is laid out in a logical manner
- Check all of your menus work
Once you have identified all of the errors, you can set to work amending them.
Carry out an SEO Audit
If you want to increase your visitors, search engine optimization is vital.
You may already apply SEO techniques across most of the content on your site. However, you can always tweak posts and pages to make them search engine friendly.
- Check the length of your pages. Aim for at least 300 words on each page.
- Use relevant primary keywords as well as related secondary keywords
- Make sure every page has internal and external links
- Use meta descriptions for each page
Using an SEO plugin on your site such as Yoast will help you easily identify the changes you need to make to your pages to get them performing as best they can in the search engine results pages.
Improvements in your site’s SEO will help your page rank higher and will ultimately bring you more visitors. Then, you can set to work transforming visitors into sales.
