If you are running your online business and would like to make the most out of your brand image, you simply cannot hide in the shadows like a shy toddler. Stepping out of your comfort zone and into the limelight will help your brand become more visible, and you can deepen your customer relationships at the same time. Below you will find a few ideas of how to overcome your fear and connect with your market in a more personal way.
Personal Appearances
Whether you decide to go live on a social media page, post a photo of you in the office, it might be too much at first. You will need to practice and make sure that you are familiar with the technology. You should not hide behind the mask or the logo of your company; people buy from people and not companies. You will sometimes need to sit down with a promising client and take a risk.
Networking
Running a small business is a lonely job. You will only be able to guess what others think about your business model and your prices, unless you ask them. While there are plenty of professional social networks out there that make online marketing cheaper and more effective, you should also engage with your audience in person. Go out and join a local business networking group to connect with like minded business owners and exchange ideas.
Videos
You might be camera shy or afraid of being judged, but having your own channels and videos will raise your profile significantly. If you are not familiar with how to present your ideas live, try to record your short videos and watch them back a couple of dozen times, until you are familiar with the results. It is not hard to create slideshow videos with voiceover, using the latest technology, and making your content personal.
Creating Your Own Training
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If you would like to position yourself in the marketplace as an expert, it is important that you showcase your knowledge and skills. You might need to upgrade your skills and enroll in a presentation skills training so you feel confident expressing your views and delivering knowledge through videos or training modules. You can use a training platform to publish your course, or create a membership site.
Podcasting and Webinars
One of the things that can help you get more traction in the market and raise your professional profile is creating your own podcasts or webinars. The good news is that you don’t have to invest a lot of money in the equipment; a mobile phone and a built in microphone on your laptop will do the job. However, you have to focus on telling your brand story online and creating emotional connections with your audience.
If you would like to take your business further, it is important that you focus on overcoming your limitations and step out of your comfort zone. There are several great ways of creating new communication and engagement channels with limited budget.
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