If you notice, much of the online content being produced recently has something to do with the dreaded novel coronavirus (yes, we’re also guilty of it). From blogs to podcasts to videos, we have been bombarded by various bits and pieces of information regarding COVID-19.
We see them all over our social media newsfeed. They pop up in our inboxes. Even some marketers and businesses are trying to cash in on this global pandemic by encouraging folks to stay home because they can still “buy their products online.” Bad form.
Varying Responses
The way that folks are handling this health crisis varies. Some decide to take it cautiously only sharing significant and legitimate information with others. Others are more reckless and careless about it just sharing whatever they see without even scrutinizing its authenticity. Still, others take advantage of the situation by coming up with clickbait posts just to drive traffic through their sites.
For this reason, you have to be mindful of the things that you read and share online. Always consider its authenticity – where it came from and who said what. Verify the facts before sharing with others, otherwise, you are misleading people by giving them the wrong information. In short, you are propagating fake news.
Content marketers should be more discerning and responsible when it comes to coming up with material for their clients. A decent and reputable Sydney or Melbourne SEO company will always fact-check everything that their contributors produce. The authenticity of the content must match, and even exceed, the quality of their output.
Content Marketing Lessons Brought About by the Coronavirus Pandemic
If anything, the way this whole pandemic was handled has taught us a couple of important lessons in the way we handle content marketing.
Someone must be held accountable for the information given.
As much as technology has been such a blessing to us, on the flip side, it has also given us pseudo-experts who claim to know more than the experts themselves. A lot of opinions were given based on information from “reliable sources.” So much so that we find it difficult to identify who’s telling the truth based on facts and scientific research.
In content marketing, having too many cooks involved in making a dish is a recipe for disaster. Somebody should be put in place that is knowledgeable and focused. Someone who won’t allow compromises and shortcuts and will uphold only the highest standards based on factual research.
Every action carried out must be purposeful and intentional.
Some articles and sites put out content just to bring in the numbers for their sites.A good content marketing strategy will always be purposeful with the intention of educating the public to make wiser decisions as consumers. If it entails adding on practical wisdom by discussing things that are relevant for a brand’s target market, then it adds value to the content.
Content marketing is never just about the numbers but it is also about making peoples’ lives better.The bottom line is this pandemic is serious stuff. It needs to be treated seriously. Similarly, content marketing has no room for false information because you are dealing with products and brands that people choose to trust.
Once public trust is broken because of misinformation, your clients will suffer which will directly affect your company. If you want to stay in this business, you have to uphold only the highest standards of ownership and stewardship.
