Most of the time, business owners who are new to the industry believe that they can be the jack of all trades. They want to micromanage their business closely, keeping a short leash on every business area in their company so that they can ensure that they can stay relevant and keep understanding the way their business is running. The problem is that no one can be good at everything: you can be good at some things and worse at others, but ideally, you don’t want to be average in all areas of your business – you want to be great.
One of the best ways to be great? Outsourcing. Delegating can be better for your business than trying to be all things to all areas, and delegation gives you the time to focus on the business areas that you actually enjoy, while you allow an expert in other areas to manage things like data management and marketing. Business tasks that you don’t like can be managed by someone who does, and websites like https://www.profisee.com/master-data-management-what-why-how-who can make a huge difference to understanding what you can do about data management – especially if you don’t get it! The question is how do you know when to outsource? When does it come up in business conversation that you’re going to reduce the in-house marketing team and use an agency instead? The three ways to tell if you are ready to outsource are:
- Decide if you are procrastinating on a task. If you are, move it along.
- Decide if you dread certain tasks. If you do, move it along, because you cannot put your effort into it if you dread it!
- Are you good at a task? If you are, maximise the time you spend on it. If not, move it along!
Here are some of the tasks that you should outsource if you want to improve efficiency in your business and staff productivity:
Organizing appointments. Imagine what you could do if you freed up your time from booking appointments and started ploughing that energy into something productive? You’d have SO much more done with your time, and you can delegate tasks either in-house or to a virtual assistant.
Fielding calls. Again, a virtual assistant is going to be one of the best things that you could do for your business, because you’re going to avoid all those who are trying to get through to your business when you don’t want them to – like sales callers. Having someone in place fielding those calls is going to free your time right up!
Social media. It takes up a lot of personal time, but if your business is worth anything you’ll realise the influence social media can have on consumers. Once you realise this, outsourcing your social media strategy could be the best thing that you do for your consumer engagement.
Outsourcing could be the best thing that you do for your business in 2019. You’ll get efficiency, lower overheads and a ton of productivity to grow your business properly!
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