How to Carve a Niche in Business

For every business, staying ahead of the competition and setting yourself apart from rivals is crucial to success. By differentiating your company from other firms, you can begin to identify yourselves are forward-thinkers and industry leaders and reap the rewards that come with it. But how do you set yourself apart from your competitors? In fact, many businesses offer similar products and services, so how can you ensure customers choose you over a rival? Carving a niche in business isn’t necessarily about offering a bespoke product or service. In fact,…