If you are a business owner have you ever considered how often design affects the performance of the company, and how vital it could be to your success? If you are saying no, you need to read on to find out more how your business could benefit from design.
Product Design
Well-designed products and packaging can help to increase your sales, improve your market position, help to create greater customer loyalty and open up new markets. New innovations come from new designs and companies with good design protocols are often the ones that grow the quickest.
Utilitarian products are generally purchased for their practical uses, but like these products from Tuffa Tanks, they too can benefit from bespoke design which makes them do the job better for the individual purchasing them. These can be used for storing water, chemicals, and fuels and have no end of uses in industry and the domestic markets.
Hedonic products are ones that are purchased for luxury, fun, and pleasure. Whichever type of product you are producing or selling, the design element will be what makes it a success or failure.
Design For Brand Identity
You want your brand to stand out from everyone else’s and that can be achieved by having the right design for your logo. It should not be too complicated as consumers should be able to relate to it immediately, and it should appear on everything that is business related, including stationery and emails.
Your brand will be a vital part of your website, and the way your site allows customers to interact with it is crucial. A well-designed website will be eye-catching and very user-friendly. It will have content that is interesting and will be responsive to all devices. The process may take a while to get right, but as your website is the first impression that new viewers will have of your brand, taking a little longer is better than rushing and not making the most of the design.
Interior Design
Interior design is something that some business owners do not consider unless members of the public enter their premises. However, a well-designed warehouse or office can make it more pleasant for the workforce, and happy workers are more productive.
Simple things like adequate lighting, comfortable seats and plenty of space to work in are all part of good design, and businesses will reap the benefits of a well thought out work environment.
Stores need an interior design that is welcoming to consumers as well as giving them the ability to show their products to the best advantage. Restaurants need an interior design that will make diners relax and enjoy their dining experience, and libraries need to be peaceful and relaxing.
There are so many different interior designs, many of them dictated by the type of business you have.
Exhibition And Trade Show Design
Trade shows and exhibitions can be a great way of getting your brand known. Generally, you have an audience that is interested in your type of product and you need to capitalize on that by making sure the design of your stand attracts customers to it.
For instance, at a trade show, if your stand is more attractive than your competitors, you will have more interest. If the staff are all well turned out and pleasant, your attendance at a trade show or exhibition could be an amazing success.
Graphic Design
From advertising literature to instruction manuals and signage, graphic design is very important when these things are being put together. Not used properly, they will look messy and uninviting, but good graphic design can mean the difference between a consumer looking closer at your products or not.
Design Considerations
The processes of design in your business should be dealt with in the same ways as all other aspects. You need to consider the cost involved if it will affect production and deadlines, and how much benefit will there be to the end user?
Before any new design in introduced you need to clearly identify its purpose. If it is to improve a product, for example, is it something your customers will want, as you should always focus on their needs. Prototypes are often a good way to establish this and any feedback you get should be taken into account.
If you are introducing new packaging, will your logo still be easily identifiable? If your business is having new signage, will consumers realize that the business is still the same?
These are all things, and there are many more, that you need to consider when it comes to making sure your business benefits from design.
