If you are going to invest hours of your time in creating a website, then you need to make sure that it is successful. You also need to make sure that your customers can find you, and that you are converting leads too. If you want to find out how to do that, then you can learn everything you need to know, right here.
Page Speed
When creating your site, you need to take into account the fact that you are going to have a lot of people visiting from a lot of different devices. For this reason, you need to make sure that your speeds are as fast as possible. If you want to make this happen then keep the amount of images you have to a minimum, and don’t have too many widgets or forms. You also need to take into account the amount of text you have on each page too, as this can also affect the loading speed. If you want to get an idea of how fast your site is, then load it up from a mobile using data rather than a WiFi connection. If it takes more than 2 seconds, your site is far too slow.
Navigation
If your users cannot find their way around your site, or if they can’t find the information they need instantly then there is a high chance that they won’t stick around for too long. If you want to help yourself here, then you need to have a quality site map. You also need to have a navigation bar that has no more than 5 options. If you need more pages, consider having a drop-down menu. This is ideal if you have a lot of services because each one can have its own page without making the site too overbearing.
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Colours
The colours that you choose to use on your website will have a huge impact on your customers. Using the wrong colour can easily have an impact on your sales too. If you want to get the best result out of your site then you need to think about your international market. For example, orange may be the best colour for conversions in the US, but in Japan, this might not be the case. If most of your customers are coming from Japan, then it’s worth gearing your site to this market where possible.
Downtime
It’s normal for a site to have downtime, but if yours is going down more than once a month then this is far too much. You can stop this from happening by hiring a managed IT service. Click here to learn more.
Write Globally
Websites are global, and if you want to appeal to an international market then you need to make it easy for people to understand your site. To do this, consider having a currency converter on the top of your site. You also need to think about the way that you display measurements, or even dates. Again, this will depend on the main target market that you have, but that doesn’t mean that you should discount any other market in the meantime.
