Using videos can help you stand out as a real estate agent from other realtors. It will also help you build better relations with prospective buyers and sellers, ultimately enabling you to close deals faster than your competitors.
Many real estate agents doubt whether posting videos can really sell the house faster. So, does it?
The answer is yes. We can observe that videos get 300% more traffic for generating leads and 400% more inquiries. Video production and optimization can be the key to getting more traffic to your site, therefore, selling your property quickly.
In fact, several real estate agents have already started using videos and have gained positive responses from them. There are different types of videos that you can create to attract the target audience that can help drive more traffic to your site and aid in selling the house quickly. Let us know these real estate video marketing secrets.
Top 5 Ways Agents Use Real Estate Video
Here is the list of top 5 ways real estate agents use videos to sell their houses fast.
- Pre-listing presentation videos
This video is the first one you should create as a real estate agent. This video should include an introduction about yourself as an agent and your services.
You can email this video to your clients, so they can get information about the types of property you sell, your clients, team, and customers. It shows your professionalism and creates confidence in the customer about you. Pre-listing presentation videos thus create a comfort level with your client even before you meet them face to face.
Do not forget to add your USPs and contact details so that the customers can contact you immediately if they like your property. You can also keep such videos as an email signature and on your website’s home page.
Real estate video marketing can be expensive if you hire an external team. Therefore, it is advisable to create your own listing videos by opting for an online video editor. Also, make efforts to create a professional pre-listing video. Remember, the introduction of the video should be catchy so that the client sees the video till the end.
- Real Estate drone video tours
Drone footage is pretty affordable nowadays and greatly affects the clients. These videos add immense value for the agents, as aerial shots are impressive and display an air of glamour.
These videos are compelling because the buyers can look at the property and the surrounding area, plus they won’t get such videos anywhere else.
These videos are perfect for realtors selling large houses or land, where a regular video would not give viewers a complete view of the property. You can post these videos on your website, YouTube, and social media platforms as it helps drive attention and give you more views and leads.
You do not need to purchase a drone to make these videos; instead, there are various platforms online that give drones for rent or create such videos for you and take a small fee.
So add drone videos to impact your customers better and, thus, have a good response.
- Client Testimonials
You can also transform the customer testimonial you post on your website into a video. You know, people influence people. Therefore, when potential customers watch a video of a happy customer showing their house and telling the benefits of the locality, neighborhood, and overall experience, it builds trust among them.
It is valuable social proof to your potential clients that you are as talented as you claim. These videos also increase customers’ comfort level with the agents and help sell houses relatively quickly. It works even better if you can capture the customer’s emotional experience, as every viewer would be able to relate to it.
However, you should not post a lot of testimonials on social media platforms as people think of them as a sales tool. Therefore, posting too many testimonials can negatively impact, so create a balance and just post 2 to 3 testimonial videos. If you want to keep showing them, it is recommended to use them in your paid ads.
- Neighborhood video tours
You can make real estate videos surrounding the house. People first want to know and look at the location and neighbourhood before purchasing the house. A home is never perfect until its location is in the right place.
Use this point and create a video covering the neighbourhood areas. Remember that you should make such videos on weekdays showing the hustle-bustle, commuters using the subway, nearby food truck court, etc.
These videos are perfect for selling houses quickly as people are eager to see the nearby amenities. These USPs include schools, parks, hospitals, food outlets, grocery stores, etc. This information is critical to the buyers.
You can also create a video interviewing people in the area, such as the school principal, restaurant owner, etc., to explain the place better. Doing this will help them get confidence about the place and contact you for further details.
Do not forget to add information on the crime rate in the area, offices around you, and the best places to visit nearby on weekends.
- Live Videos
These videos work pretty well in real estate video marketing. All you need to do is keep a live session on social media to promote your property. You can ask your customer to ask any questions they have regarding the property; this approach makes the relationship between you and customers better.
You can go live on Facebook or Twitter to create personal and authentic content that can help expand your reach to the audience. The reason why people prefer live videos is that they are not scripted and are relatively more intimate.
The best thing is that you get a chance to communicate with the customers directly and clear their doubts. In fact, you can also use live videos for announcing any update, new launch, or sale, as that can help get the attention very quickly.
Another benefit of live videos is they are quick to create as you need no editing, less planning, and no filming of shots. You need a smartphone, content, and lighting to go live. It is advisable to schedule a live broadcast every week and inform the customers beforehand to gather a larger audience.
Conclusion
The above are the best ways real estate agents can use to sell their houses. Keep a few tips in mind, such as keeping your videos short & straightforward. You can use music in your videos and add subtitles. And do not forget to include a relevant call to action in every video you post.
