One of the best things about a business portfolio is that it can help you to attract clients. It can also help you to showcase your skills, capabilities and professionalism which can in-turn, boost your credibility. If you are stuck as to what you should be including in your business portfolio, then here are some top tips that will help to get you started.
Your Company Profile
The first thing that you need to do is provide an overview as to what your company is all about. This type of information is especially useful when you are talking to clients who might not be familiar with your business. When writing your company profile, you do need to discuss things like your company history, what your company does, the founders that you worked with and more. It also helps to include information such as what locations you serve too.
Education
Your business portfolio really should contain information that pertains to your educational background and the potential that you have. It’s a good idea to include any vocational training programs that you might have completed in the past, and even any courses that you have taken too. This will help you to showcase your own personality and skill, not to mention that it will also detail the amount of experience that you or your team have.
Mission Statements
Every company should have a mission statement or an objective. This will give your target customers a good idea of what they can expect in any business transaction. It will also help them to trust you, and this can go a long way when pitching your idea. Mission statements are also very valuable to investors, so this is a valuable part that you really don’t want to miss out.
Products
The most important part of any business portfolio really is the section that details your products and services. You need to explain what you offer, and it also helps to include product dimensions too. Colours, materials, benefits and more should also be added, as this will help you to showcase what you have to offer. This will also help other people to build a good idea of your company.
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Images
Images should be throughout the portfolio. You can use pictures taken from trade shows, improvements that you have made or even photos of your team as well. Either way, images help you to showcase your company offerings and it will also help you to really add that punch to your portfolio. If you can, you should always hire a professional to take your photos for you, as this will help you to get the best result out of your work.
When the above points are covered, you can then look into channel binding and presenting your portfolio. This will give you the chance to showcase it to the world and it will also give it that really professional look. Any finishing touches can also be added at this point, so don’t be afraid to get the opinion of others when discussing your work.
