Video content is slowly but steadily taking over the internet. YouTube has been around for a long time, but embedded videos in blog posts and websites, video sharing on social media and even vanishing videos are becoming hugely popular. Video is no longer used to advertise alone. It’s used to educate, to communicate and to grow businesses. Big businesses are using videos all of the time, but teenagers are communicating with their friends on Snapchat, celebrities are sharing videos on Insta-stories, and almost everyone seems to have a YouTube channel. Fewer and fewer of us are watching traditional television. Our attention spans are shorter, and we want new content quickly. The internet is perfect for this, and younger generations expect video online. It’s no longer a cool novelty, for a growing number of people, video is how they learn, how they communicate and how they explore.
Video content allows you to do more. It’s real. It’s now, and it’s engaging. By 2021 it’s thought that video content will make up 82% of the internet. Whether you run a blog, an ecommerce business, an online consultancy firm, you sell on social media, or you work as an online freelancer, you are probably already well aware of the importance of having an online presence. But, now is the time to start using video, or increasing and improving your use of video to boost that presence, to bring new customers to your business, to build a loyal and trusting relationship with your customers and to stand out from the crowd. Here are some tips to help you.
Get Your Videos Right
Not all videos are equal, but not all videos need to be equal, you just need to know what to use and when.
If you want to post a video to your website, showing your customers how to use a product, or offering them advice on your services, you might want to treat this more like an advertising campaign. You might want to spend money hiring someone to star in the film and on a Video Production Company to make sure you get high-quality video. You’ll undoubtedly want to do this for an advert that’s going to run across your website, social channels and on other people’s sites. But for a quick behind the scenes video for your Snapchat account, you’ll just want to shoot it quickly with your phone, with no planning or extra work.
Add a Personal Touch
The beauty of using video online is that it lets you do more. Polished and professional adverts and videos offer your customers and clients something extra that they can’t get from text or photographs.
Other kinds of video, let you show more of the people behind the company. In today’s world of social media dominance, we no longer want our brands to remain professional and aloof. Especially the smaller ones. We want to connect with them. We want to learn about them, and we want to feel as though we have a relationship with them. Quick social media videos, live videos and especially vanishing videos, give you a chance to show the people and to tell your story. Have some fun, don’t be afraid to make mistakes and try to get your fanbase involved as much as you can.
Film Guides
https://unsplash.com/photos/DmAKxLH0nhg
Instruction manuals are very much a thing of the past. Let’s be honest, most of them threw them away anyway, and the ones that we did try to use were so confusing they made things worse. Most people today, instead of hunting out a manual when they don’t know how to use something, go on YouTube and search for a video. These videos are easier to follow and understand and much more popular. Yet, still so few brands are filming their own. Film a guide for every product that you sell, even if it’s just tips on how to wear something or advice on how to accessories. This is just something else that video lets you give.
Don’t Just Post to One Platform
We’ve already mentioned a few different platforms, but if you want to reach a wide audience, it’s essential that you utilize as many of them as you can. But, without wasting your time. If your target market has never heard of Snapchat, don’t bother. Do some market research, find out where your target market spend their time and hit it with videos.
The best way to get better at using videos online is practice. Spend time on each platform, monitor what converts to website views and sales, and what doesn’t and don’t be scared to experiment with your style and your ideas.
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