Nowadays, a targeted approach to online marketing is a must. You cannot simply post social media messages with little consideration for your target audience and what appeals to them. But, how do you put a targeted social media campaign together? What data is required to make it work? If you haven’t done so already, now would be the perfect time to identify your ideal customer. Put together a profile, i.e. a fictional persona, of your perfect customer. This should contain everything from what they do the weekends to how many…
Refining Your Social Media Strategy
