Websites today can do so much. Even with reasonably limited web-based skills, you can make simple changes and install plugins to add usability to your site. Within all of the many options, it’s easy to get overwhelmed and find yourself trying to do too much. Throwing everything at it and offering your customer a site that they can barely look at, never mind extract information from. It can also be easy to forget the basics.
Of course, to an extent what your customers want depends on the nature of your business and what you offer, and also on your customer demographics, which you can learn more about with PRWD. But here are some of the things to consider.
Contact Details
You’d be amazed at how many business websites fail to include the appropriate contact details. If someone needs to find your office address, or telephone number and email the first thing that they will do is look on your website. Make sure that this information is easy to access and up to date.
Social Media Links
In today’s world we expect constant access to our favorite brands and businesses. We want more than a website. We want to be able to follow them on Twitter, to see behind the scenes on Instagram and use YouTube to learn more about them. If you’ve got a website, chances are you already have some social media profiles, but are they easy to find? Add clear buttons to your website.
Business Information
Your website is where people come to learn more about your services. Make sure you clearly and simply display things like opening hours, delivery costs and times, complaints procedures and any other information about your business that your customers would value. Do this on an about page or with a FAQ page.
Easy to Follow Pricing
If you offer a service or product that you charge for, customers want pricing information to be easy to find and clear. They don’t want to have to ask, or do the math to work out how much they will have to pay. Keep it as simple as you can, and if you can’t, explain why you can’t and what you need to do to be able to offer a quote.
A Search Bar
A search bar offers users a way to find what they are looking for quickly. Make sure this works well and is easy to find.
Easy Navigation
User experience is key. Your site and its menus should be easy to navigate and clear. Customers won’t waste time clicking around and getting lost. They’ll just go somewhere else.
Your Story
Every brand should have a story. Something that makes them stand out. A unique tale of how and why they came to be and what they hope to achieve. Your website is a great place to tell this story.
Payment Options
There are so many ways to pay nowadays. The more you can offer, the more customers will make payments. Offer credit and debit cards at least, but adding PayPal and Apple Pay can be useful too.
Validation
Shopping online has risks. You never know exactly what you are getting. Third party validation in the form of reviews and feedback from other customers and testimonials from clients puts people’s mind at ease.
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