Whether you are planning a product launch, a business conference or any other type of company event, the importance of ensuring it is a success cannot be underestimated. Not only do you want everyone in attendance to enjoy themselves, but you need to derive value from every event you host, and you also need to consider the enormous impact such an occasion is going to have on your brand image. Keeping that in mind, continue reading to discover some of the most common mistakes made when it comes to business event management.
- Not following standard, repeatable event management procedures – This error is a lot more common than you may imagine. If you do not follow processes that are standard and repeatable, then you are assured to experience problems, whether they are last minute issues, or you miss a major objective, or you fall short on budget. This is because cracks always show when a plan has not been agreed on.
- Failing to keep track of any changes to the scope of the event – It is highly unlikely that your event is going to stay the same in relation to scope before it takes place. There are likely to be many adjustment and changes, as is the case with the majority of real-life scenarios. If you do not keep track of these changes, the consequences could be grave, as you may find yourself facing an impossible timeline, or you may end up way over budget.
- Not performing an event risk assessment – It is always advisable to put together a risk assessment for your event, as this will ensure you are prepared for all eventualities, and if something goes wrong you will be able to react to it. Dealing with errors or mistakes is never easy, but sometimes they cannot be avoided, and thus the next best thing is to ensure that you are responsive to them.
- Failing to seek professional assistance – A lot of business owners avoid outside help because they see it is an unnecessary expense, yet this could not be further from the truth. Professionals can guarantee that the event you host is a success, and this is something you often cannot put a price tag on. Not only this but by leaving your event in the hands of the experts, you will be able to focus on what you do best – i.e. making your business money. You can also hire the like of a live event production agency to handle the entertainment, and there are other companies to handle a certain aspect of the event, rather than getting a company to control the enti
- Not following up after the event – If your event has been a hit, this is only half of the process, as you need to ensure you follow up on it to truly maximise the impact of the occasion you have thrown. You are missing a trick if you do not follow up, as this is going to be the point where your emails will get the largest open and click-through rates, as your audience is going to be highly engaged. Use this as an opportunity and ensure you maximise to full effect in order to reap the rewards.
