Marketing - Converge

How to Market Your Online Business In the Real World

April 17, 2019April 17, 2019 ConvergeTeam

The internet has opened up a world of possibilities for would-be entrepreneurs, who are able to now run a business entirely online, from behind a computer screen. But it’s important to remember that the same people who will be online customers also exist in the real world. The fields and culture might be different, but people are people no matter where they are. As such, it’s worthwhile looking at marketing your digital business in the real world. We take a look at five ways to do this below. On the…

How Google Can Help And Hinder Your Business

April 2, 2019April 2, 2019 ConvergeTeam

For a while now, business has hoped and prayed for a competitor to the giant that is Google. It’s a massive beast that has so much power in the way of commerce and marketing. Small businesses should learn to roll with the punches when it comes to using Google to promote your business. It’s not all sweetness and lights, and occasionally you will run into a wall. Step back and realign your nose when you do, but most importantly know that the wall could have been avoided. There are so…

Website Woes: 6 Ways To Improve Your Business Site

March 7, 2019March 7, 2019 ConvergeTeam

When consumers are looking to purchase something, whether it’s a product or a service, they tend to look it up online first. This means that, whether you’re based solely on the internet, run a brick and mortar store, or something in between, a website is an absolute must-have for your business. However, simply having a site isn’t enough. You need one that customers enjoy visiting and will happily return to. With that in mind, here are six ways to improve your business website. Publish High-Quality Content A key aspect of…

Making Your Business Appear More Unique To Your Intended Audience

March 4, 2019March 4, 2019 ConvergeTeam

Many small businesses fail not because they’re run by unprofessional teams or they offer low-quality services but because they offer nothing new. If you want your company to gain a reputation in its respective marketplace then you have to catch the attention of potential clients. You have to give them a reason to choose you over the big brands that have already secured the top spots in the industry. What are you bringing to the table that your competitors aren’t already offering? In this article, we’ll give some suggestions that…

Fancy a Career in PR? Here Are Some Great Options

February 26, 2019February 26, 2019 ConvergeTeam

Public Relations has been glamorised on television for decades. From Samantha in Sex And The City to Gwyneth Paltrow in Sliding Doors. Neither of the characters gives an accurate representation or feel for what PR is really about. In fact in an article in PR Week, by Paul Simpson, he explored why PR was always given such a lousy portrayal in movies and TV. Although painted as money-grabbing, cut-throat, and manipulative to the extreme the job of a good PR is more about taking bullets than dodging them. And aside…

How To Improve Your Marketing Efforts

February 25, 2019February 26, 2019 ConvergeTeam

Competition is fierce in the world of business. Only the strong survive in a day and age whereby technology rules the roost. But the great news is; there are more tools available than ever before to help your business not only survive but excel in the current economic climate. Strong emphasis is placed on marketing in particular. After all, the tough economic times in recent years meant that a lot of people have become savvier with their spending and reluctant to part with their cash. Businesses need to find effective…

What Will Make Your Marketing More Impactful?

February 19, 2019February 20, 2019 ConvergeTeam

Marketing isn’t something that you can just do. Sure, you can create something and hope that it’s going to work. But that’s not a very good approach. In fact, unless you’re really lucky, and you just happen to have chosen all of the right variable by chance, it’s not going to work. Because the whole idea of marketing, is that it’s strategic. That it’s impactful. That is carefully planned out, executed, analyzed, and optimized. And so, if you want to make waves with your marketing. And you want to really…

How To Show Off Your Small Business

February 11, 2019February 11, 2019 ConvergeTeam

In an already competitive environment, small businesses can often be dealt the toughest hand compared to bigger, more established companies. So how do you show off your small business so that it can stand out amongst the sea of already saturated competition? Be Bold And Daring There’s a risk that comes with running a business, and as soon as you come to terms with that, it’s time to start testing yourself and your company to see what it can achieve if it is more bold and daring. Taking bigger risks…

3 Forgotten Offline Marketing Tactics That Still Work Today

February 11, 2019February 11, 2019 ConvergeTeam

In recent years the online marketing world has grown and grown. And because of the success of marketing methods like social media, blogging, and SEO, it is easy to see why many businesses, both large and small, use the internet as an important marketing tool. But the thing is that there are still many offline marketing methods that do have a place even in today’s technological world. Having the face to face contact with customers and personal interaction has a value that is important not to ignore. So as you…

How to Add More Value to Your Ecommerce Site

February 6, 2019February 6, 2019 ConvergeTeam

The aim of any ecommerce business is to convert viewers into customers, and for this, you have to use strategies that will suit your business. The type of business will mean that some things will work better for you than others, but here are some tried and tested strategies that could increase the value of your ecommerce business. Create Informative Landing Pages Landing pages do not have to be just written content. You can make them informative with images and videos too. This page should be one of the most…

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