Success never happens overnight. More importantly, it never happens by accident. It is the result of hard work, sacrifice, perseverance and the ability to learn and adapt as you go. In the words of Benjamin Franklin, “without continual growth and progress, […] success [has] no meaning.” Every business that succeeds in the market today has a long history of failures, trials, and lessons that supports its growth. Whether you’re a business owner, a freelancer, or a solo entrepreneur, you are ready to invest a lot of time in growing your presence and appealing to your audience.
Therefore, there can be nothing more disappointing than realizing that someone is interfering with your business and stealing away your hard work. To paraphrase a popular image, you can’t let someone else have your cake and eat it. Success thieves are, unfortunately, a frequent presence in the modern market. But thankfully, you are not defenceless. These are the top 3 tips to tackle a success thief effectively.
I found my content on another blog
Freelancers invest a lot of time and effort in creating a successful blog that can not only promote their personal brand but also become an income-generating machine. Starting a blog is probably the easiest of your tasks. However, maintaining your online presence and creating regular and informative content can be challenging without appropriate planning. A professional blogger carefully designs each article, ensuring they can meet their readers’ expectations and address topics that are relevant to your audience. The chances are that even a short article might require several days of work. Therefore, the last thing you want is for another blogger to use your content on their site. Indeed, your articles are protected by copyright laws which means that your work becomes intellectual property from the moment you publish it. You can send regular copyright registration for your blog to keep your articles protected, and therefore be able to sue for copyright infringement.
My reseller sells at an unfair price
Manufacturers typically enforce minimum advertised prices when they are dealing with resellers. In other words, in a competitive space, the MAP is the lower price a reseller is allowed to promote your product. The MAP serves a purpose of fairness across the market and is designed to protect the brand identity or value. When a reseller chooses to promote your product at a lower price, they can affect your brand reputation and make your products appear less valuable – you can, however, report MAP violation here. You might need to take additional measures, such as joining the brand registry program on Amazon to reduce the risk of unauthorized selling practices.
Another business is telling lies about my brand
Building your business reputation is hard work. Unfortunately, in a crowded market, competitors can be tempted to target new brands with false statements to protect their businesses. However, you have the possibility to sue for defamation when you spot comments about your company that are untrue. If the statement is unflattering but accurate, you can’t get it removed, though!
From harmful lies to content harvesters, your business faces a lot of enemies. However, with the law on your side, you can react quickly and effectively to sort out the situation and protect your brand.
