Taking part in a trade show and want to stand out from the competition? Here are just a few tricks to help you get noticed.
Use eye-catching visuals
It’s very important that you stand out visually. You’ll want to invest money into signage and booth design. Companies like Infinity Exhibits specialise in trade show display design and can help you to create something striking. Bold colours, large text, images, lighting and even videos are a few of the ways in which you can turn heads.
Promote exclusive products and discounts
Consider offering products and discounts that are exclusive to the event. This will grab people’s attention and could make them more inclined to purchase from you there and then. Make sure to let people know that these products/deals are exclusive by using signage.
Host a competition
Competitions are also great ways to pique people’s interest. Everyone loves the chance to win something and you could find that many come to your stall who wouldn’t otherwise. You can also use competitions as opportunities to sign people up your mailing list (with their consent of course).
Do an interactive demo
A trade show could be a chance to demo your product. You could even allow your audience to get hands-on. Not all types of products and services can be demonstrated in person at a trade show. However, you may be able to produce a video to display at the event that offers a virtual demonstration.
Advertise your stall on social media
A lot of consumers at the event will be using social media. Grab the chance to reach out to these people by posting live updates of your stall on Twitter and Instagram. You can even use Facebook’s live feature to record some of the trade show. Just make sure you’re not glued to your phone too much so that you’re not neglecting potential customers there at the event.
Be friendly and enthusiastic
If you look bored or frustrated, fewer people are going to want to approach your stall. Being friendly and enthusiastic will make people want to talk to you. Of course, it is possible to be too bubbly and in people’s face – read your audience and work out the type of approach they seem to prefer. Consider the fact that you may be able to hire people to help you at the trade show through sites like Tiny Models.
