Many business owners see digital marketing and physical marketing as two separate strategies, but they can often work together. Here are a few ways in which you can combine both forms of marketing for maximum effectiveness.
Live stream conferences
Conferences such as seminars and sales demos can be a great form of marketing. Encouraging people to attend these conferences can be tricky as it may involve people having to travel a great distance. By live streaming these conferences online, you can also reach out to these people who may not be able to attend in person. There are videography companies that can help you to host a webinar. This could then be live-streamed on social media or via a private video communication channel.
Attract people to your trade fair stall via Twitter
Trade fairs can be a fun way to build new leads. Many people at these events are likely to be using social media platforms like Twitter – by tweeting at the event and using the trade fair’s hashtag, you may be able to attract extra people to your stall. Twitter can be used to encourage people to visit all kinds of events, whilst Instagram can be great for sharing photographs of events in real time. Facebook meanwhile has a live feature that you can also take advantage of.
Sign up people to your email mailing list in person
Want more people to join your company’s email mailing list? You may be able to encourage people to do this in person. By hosting a competition at a trade fair or on the street or at a conference, you can then get people to sign up to your mailing list in order to receive results from that competition. You may be able to get people to sign up there and then on a tablet.
Use QR Codes on print marketing
QR codes can be used to help encourage people visit your website. These are coded images that when scanned with a smartphone camera open up a chosen site. It can be easier for people to scan a QR code than to enter a web address manually and could increase conversions as a result. QR codes can be printed on everything from flyers to business cards to vehicle signage.
Create a digital loyalty card app
Apps can be a great form of digital marketing – creating a physical reminder of your business on consumers’ smartphones. If you own a retail store, one great purpose for an app could a digital loyalty card. This could be scanned in order to collect point with each purchase that can then be spent at a later date. This is a great way of digitally connecting to customers through their phones whilst also encourage people to physically shop at your store.
