Tag: marketing

When It Comes To Leads, The More Sources, The Better

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When It Comes To Leads, The More Sources, The Better | Marketing | Converge

Leads, leads, leads. They are the lifeblood of the B2B business, the source of current and future revenue, and they’re end-all and be-all for your sales team. Without being able to manage a steady supply of leads, you can spend more time looking for business than actually doing business. So, what are the most effective lead generation strategies? Let’s take a closer look at four of them. Your network A good impression goes a mile in B2B business. Improving lead generation in your networking is about finding the right places…

Why It’s Essential to Get a Good Website in Place before Embarking on Your Marketing Campaign

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Why It’s Essential to Get a Good Website in Place before Embarking on Your Marketing Campaign | Marketing | Converge

Many new entrepreneurs are absolutely chomping at the bit when it comes to marketing their businesses, and pursuing the pinnacles of success that they might well have been dreaming about for years by the time they finally come to embarking on their own business ventures. One way in which this enthusiasm sometimes manifests itself, is through a certain kind of haste, which results in a website being set up in only the most barebones form, before the cold emails start flying forth and the great hunt for clients and customers…

On and Off Site Online Marketing Explained

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Online marketing is an essential part of any businesses success strategy. After all, it is designed to let the right people find your business and website, without which your company will inevitably struggle. However, what many people don’t realize is that there are different types of online marketing to be aware of. (Types that can be broadly divided into two main categories: onsite and offsite.) Happily, you can find out more about the different sorts in the post below. On-site Titles and categories Onsite marketing relates to the strategies that…

6 Slick Ways to Improve Your Business Website Now

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6 Slick Ways to Improve Your Business Website Now | Marketing | Converge

Every business owner knows that a smooth and slick website can make or break a sale. Websites are not always about stunning artwork and clever color schemes; they are all about selling your product or service effortlessly. When small business owners embark on their project, they don’t always see the bigger picture. Creating a website that is going to work wonders can’t be achieved overnight; you need to understand the elements that are really going to make the best impact. Consider the following six slick ways to enhance your business…

Step Up Your Marketing Game

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Step Up Your Marketing Game | Marketing | Converge

If you want to give your business a boost, then one way that you can step up what you do is your marketing. The marketing of your business is all about promoting and selling products or services, and that can include market research and advertising. And if yours is lacking, then you are missing out a lot of potential sales as you can be missing out on some of those chances to sell and promote what your business does. So here are some actionable tips to step up your marketing…

How to Market Your Online Business In the Real World

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How to Market Your Online Business In the Real World | Marketing | Business

The internet has opened up a world of possibilities for would-be entrepreneurs, who are able to now run a business entirely online, from behind a computer screen. But it’s important to remember that the same people who will be online customers also exist in the real world. The fields and culture might be different, but people are people no matter where they are. As such, it’s worthwhile looking at marketing your digital business in the real world. We take a look at five ways to do this below. On the…

How Google Can Help And Hinder Your Business

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How Google Can Help And Hinder Your Business | Marketing | Converge

For a while now, business has hoped and prayed for a competitor to the giant that is Google. It’s a massive beast that has so much power in the way of commerce and marketing. Small businesses should learn to roll with the punches when it comes to using Google to promote your business. It’s not all sweetness and lights, and occasionally you will run into a wall. Step back and realign your nose when you do, but most importantly know that the wall could have been avoided. There are so…

Website Woes: 6 Ways To Improve Your Business Site

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Website Woes: 6 Ways To Improve Your Business Site | Marketing | Converge

When consumers are looking to purchase something, whether it’s a product or a service, they tend to look it up online first. This means that, whether you’re based solely on the internet, run a brick and mortar store, or something in between, a website is an absolute must-have for your business. However, simply having a site isn’t enough. You need one that customers enjoy visiting and will happily return to. With that in mind, here are six ways to improve your business website. Publish High-Quality Content A key aspect of…

Making Your Business Appear More Unique To Your Intended Audience

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Making Your Business Appear More Unique To Your Intended Audience | Business | Converge

Many small businesses fail not because they’re run by unprofessional teams or they offer low-quality services but because they offer nothing new. If you want your company to gain a reputation in its respective marketplace then you have to catch the attention of potential clients. You have to give them a reason to choose you over the big brands that have already secured the top spots in the industry. What are you bringing to the table that your competitors aren’t already offering? In this article, we’ll give some suggestions that…

Fancy a Career in PR? Here Are Some Great Options

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Fancy a Career in PR? Here Are Some Great Options | Lifestyle | Converge

Public Relations has been glamorised on television for decades. From Samantha in Sex And The City to Gwyneth Paltrow in Sliding Doors. Neither of the characters gives an accurate representation or feel for what PR is really about. In fact in an article in PR Week, by Paul Simpson, he explored why PR was always given such a lousy portrayal in movies and TV. Although painted as money-grabbing, cut-throat, and manipulative to the extreme the job of a good PR is more about taking bullets than dodging them. And aside…