How To Improve Your Marketing Efforts

How To Improve Your Marketing Efforts | Marketing | Converge

Competition is fierce in the world of business. Only the strong survive in a day and age whereby technology rules the roost. But the great news is; there are more tools available than ever before to help your business not only survive but excel in the current economic climate. Strong emphasis is placed on marketing in particular. After all, the tough economic times in recent years meant that a lot of people have become savvier with their spending and reluctant to part with their cash. Businesses need to find effective…

What Will Make Your Marketing More Impactful?

What Will Make Your Marketing More Impactful? | Marketing | Converge

Marketing isn’t something that you can just do. Sure, you can create something and hope that it’s going to work. But that’s not a very good approach. In fact, unless you’re really lucky, and you just happen to have chosen all of the right variable by chance, it’s not going to work. Because the whole idea of marketing, is that it’s strategic. That it’s impactful. That is carefully planned out, executed, analyzed, and optimized. And so, if you want to make waves with your marketing. And you want to really…

How To Show Off Your Small Business

How To Show Off Your Small Business | Marketing | Converge

In an already competitive environment, small businesses can often be dealt the toughest hand compared to bigger, more established companies. So how do you show off your small business so that it can stand out amongst the sea of already saturated competition? Be Bold And Daring There’s a risk that comes with running a business, and as soon as you come to terms with that, it’s time to start testing yourself and your company to see what it can achieve if it is more bold and daring. Taking bigger risks…

3 Forgotten Offline Marketing Tactics That Still Work Today

3 Forgotten Offline Marketing Tactics That Still Work Today | Marketing | Converge

In recent years the online marketing world has grown and grown. And because of the success of marketing methods like social media, blogging, and SEO, it is easy to see why many businesses, both large and small, use the internet as an important marketing tool. But the thing is that there are still many offline marketing methods that do have a place even in today’s technological world. Having the face to face contact with customers and personal interaction has a value that is important not to ignore. So as you…

How to Add More Value to Your Ecommerce Site

How to Add More Value to Your Ecommerce Site | Marketing | Converge

The aim of any ecommerce business is to convert viewers into customers, and for this, you have to use strategies that will suit your business.  The type of business will mean that some things will work better for you than others, but here are some tried and tested strategies that could increase the value of your ecommerce business. Create Informative Landing Pages Landing pages do not have to be just written content. You can make them informative with images and videos too. This page should be one of the most…

Construction Technology Your Business Needs in 2019

Construction Technology Your Business Needs in 2019 | Technology | Converge

If you own a construction company, you’ll already know that the industry benefits hugely from new technologies. Times are changing, and companies now rely on new technologies more than ever before. It not only means your workers are saved a lot of time and energy, but you can also take on more clients because production is faster and more efficient. So, which technologies are a must for 2019? Drones There’s nothing as good as visiting the construction site and seeing things with your own two eyes. But drones are definitely…

Proactive Practices For Small Business Success

Proactive Practices For Small Business Success | Business | Converge

Spend most of your time running around putting out ‘fires’ in your business? That means you are working on a reactive basis. Now I’m not saying that dealing with problems quickly and efficiently when they occur is a bad thing, but you can take things to the next level by being proactive.  This is when you think about all the possible issues that could happen and then take steps to prevent them from occurring the first place. Happily, this approach can be applied to a range of departments as well,…

Refining Your Social Media Strategy

Refining Your Social Media Strategy | Marketing | Converge

Nowadays, a targeted approach to online marketing is a must. You cannot simply post social media messages with little consideration for your target audience and what appeals to them. But, how do you put a targeted social media campaign together? What data is required to make it work? If you haven’t done so already, now would be the perfect time to identify your ideal customer. Put together a profile, i.e. a fictional persona, of your perfect customer. This should contain everything from what they do the weekends to how many…

Make Marketing Cheaper And Just As Effective

Marketing is going to be an important part of getting your company’s name known, but it can be super expensive. All the different types of marketing added together could be costing your business thousands, and you need to try and find a way to cut this cost. You might not know how to do this, but that’s okay because we are going to talk about some of the ways that you can make it cheaper in this article. So, let’s take a look at some of the solutions. Take to…

5 Things Your Ecommerce Site Needs To Succeed

5 Things Your Ecommerce Site Needs To Succeed | Marketing | Converge

The whole world is embracing the online shopping craze and there’s a good reason for it. Shopping online makes a business accessible at all times of the day, and if you are opening your own business in 2019, you need to make sure you are available online – which is why an ecommerce store is something you should be looking to develop as part of your brand. If you are selling a product to the masses, you need to embrace a standalone site that sits apart from the eBay and…