Tag: marketing

Shapow! How To Pack A Punch With Your Blog

Jason Fleagle
Shapow! How To Pack A Punch With Your Blog | Technology | Converge

Whether you have a personal blog or a business blog, it needs to stop traffic. Literal traffic; the people who click on your blog are your traffic and you want to have those people come back again and again. But, let’s face it, if your site looks boring? No one has time for that! There are plenty of ways to make your blog look amazing and it’s exactly what you need from the piece of the internet that you have to say your bit. The thing is, not everyone out…

Despite Popular Opinion, You Don’t Have To Be A Marketing Genius To Get Your Products Out There

Jason Fleagle
Despite Popular Opinion, You Don't Have To Be A Marketing Genius To Get Your Products Out There | Marketing | Converge

Marketing has always been a crucial aspect of business. In recent years, though, it’s become a minefield. Modern methods are enough to turn any entrepreneur green around the gills. It can seem as though you need to get pretty intensive here to see any level of success. We’re talking multiple uploads to social media, and email campaigns to increase your conversion rates. Some would even argue that you need to create video content and blog posts if you’re to stand any chance in the modern market. We’re not going to…

A Small Business Still Needs To Outsource

Jason Fleagle
A Small Business Still Needs To Outsource | Business | Converge

A small business is a work in progress. You have to keep building up and up, until one day you have a small team of people working for you, and you suddenly realise that you’re a small business no more! But for a small business to be able to get to the point where it can drop that small business title, there are a few things that have to be done. One of them is outsourcing. Although this might be harder for a small business with a bank account that…

5 Outdated Marketing Strategies To Avoid

Jason Fleagle
5 Outdated Marketing Strategies To Avoid | Marketing | Converge

Are you still relying on old-fashioned marketing techniques? Not only could they be failing to attract any customers but some of them could in fact be harming your business. Here are just a few marketing methods that are no longer necessary and what you should do instead. Phonebook adverts Phonebooks used to be the number one directory that customers would use when searching for a company to call up. Nowadays, practically no-one uses a phonebook and that’s because internet search engines have taken over. Building a website and investing energy…

Fix Low Engagement Rate On Email Campaigns

Jason Fleagle

For anyone who spends several hours planning and structuring an email campaign, there is nothing more disappointing than receiving low engagement rate. It’s become common knowledge in the marketing industry to blame low engagement rates on the hectic digital lifestyle of users, who, surrounded by the constant buzz of content online, have developed a reduced attention span. However, the 8 seconds rule of attention – making online users officially less attentive than your typical goldfish – is to be taken with a pinch of salt. Ultimately, you are a digital…

Small Business Marketing Hacks For 2018

Jason Fleagle
Small Business Marketing Hacks For 2018 | Marketing | Converge

As a small business, you still need to focus on your marketing efforts so that you can increase your exposure and become a more well known, trustworthy brand. Marketing isn’t always about growing your audience – even if that is your plan some day. Here, we’re going to talk you through some marketing hacks that you may find helpful in 2018. Take a look and you’ll see what numerous small businesses are doing to market their businesses: Tell The Brand Story You can’t turn anywhere without seeing two similar brands…

What is the Best Email Marketing Tool to Use for Your Website?

Jason Fleagle

Building an email audience can be hard… Have you been struggling to grow your online following? Do you have a message you want to share with other people, but are struggling to have the list or audience to do so? How awesome would it be to have an email marketing tool that manages all of your email opt-ins, forms, landing pages, outreach, marketing, and automation, but is still intuitive and easy to use? Want to know the secret? ConvertKit is the secret. ConvertKit is probably one of the best conversion tools available today.…