As a small business, you still need to focus on your marketing efforts so that you can increase your exposure and become a more well known, trustworthy brand. Marketing isn’t always about growing your audience – even if that is your plan some day. Here, we’re going to talk you through some marketing hacks that you may find helpful in 2018. Take a look and you’ll see what numerous small businesses are doing to market their businesses: Tell The Brand Story You can’t turn anywhere without seeing two similar brands…
Year: 2018
Coping with a Power Cut in the Office
Power cuts and outages are one of those things. Part of life that we never expect, but unfortunately can’t always avoid. Total and long term outages are much rarer than they once were. But, more likely in periods of poor weather and high pressure. Especially if you live or work in a more remote area. When we know that there is a storm approaching, or there’s another kind of weather warning or natural disaster to watch out for, we prepare. We stock up on the essentials, we make sure our…
Creative Ways To Build Your Travel Fund
When money is tight, the thought of going on vacation can seem almost impossible. After all, hundreds or thousands of dollars don’t just appear out of thin air, and, let’s face it, the lottery isn’t a reliable option. We all know that working extra shifts can make more money, but, when that isn’t a possibility, then you need to think more creatively. Everyone should get the opportunity to see the world, so here are six ways to get a little bit closer to your vacation fund goals. Round Up Your…
12 Reasons Men Should Take Up Yoga
Today, practicing yoga is largely seen as a feminine activity; yoga classes are predominantly made up of women, and there are so many stereotypes surrounding the practice that a lot of men are put off and don’t even want to give it a try. It has only become this way in recent years because if you look back to the origins of yoga, it was actually originally a male-only practice. There are no pre-modern depictions of women practising yogic postures, and it actually took many years for the discipline to…
Why It’s Healthy To Have A Sports Addiction
We’re not talking an addiction in the sense that if you don’t have a bit of sports in your life, you’ll go into some kind of withdrawals. Although we’re sure that a few of you die hard fans out there will admit that when it’s not sports season, you truly do feel lost. You might even find yourself watching a sport you have no interest in, such as horse racing, or maybe even swimming if it is not your cup of tea. We would call this a bit of a…
Why You Really Must Sweat the Small Stuff if You Want to Succeed
A book by Richard Carlson called Don’t Sweat The Small Stuff’ was a best seller that stayed on the New York Best Seller list for 101 weeks and was sold in 135 countries. The concepts it portrays are great on a personal level and probably for your mental health. However, where business is concerned, not sweating the small stuff could lose you customers, as it is the little things that will often send them elsewhere. Always Be On Time Whether you need to be on time for a meeting or…
Getting Your First Trade Show Perfect
You have been offered the opportunity to go to a local trade show and show off your products. Trade shows are the perfect place to network and sell large quantities to traders, within a really short amount of time. Likely you’re going to be nervous, and the self-doubt will creep in in the lead up to the big day but fear not – here are some great tips for getting it right the first time. Picture Perfect Your stand is a representation of you and your product. It should be…
The Natural Energy Boosters You Need Now
Sometimes rushing from home to work, working all day, fitting in gym time, getting home, cooking, cleaning and so on can just be very draining. Even the most energetic among us can begin to get a little bogged down with it all. Not everyone is keen to turn to sugar-laden energy drinks or start reaching for fast cards like crisps. If you want to keep yourself high in energy without giving in to those cravings here are some ideas to up your energy the natural way. Use Caffeine Wisely Some…
Analyze To Revolutionize Your Business
The world of the entrepreneur can be a lonely existence. If you are a sole trader, it can be difficult to reinvent the camaraderie that you had in your previous nine to five role. Everything is now on your shoulders; you are the brand, the face and the force behind your new startup. Every entrepreneur wants to make a name for themselves quickly within their chosen industry. They need to be able to compete with rivals, find their feet in the market and begin to grow. You might have the…
Is Work Getting In The Way Of Your Relationship?
Is work getting in the way of your relationship? It very well might be! While work is an important of our life – we need the money after all – it should never be allowed to negatively affect the relationship we have with our partners. But thanks to 40-hour working weeks, time out of the house because of the commute to and from work, and the stress that work can play in our lives, our working life can impinge upon our relationships and cause them to suffer. These problems are…