For anyone who spends several hours planning and structuring an email campaign, there is nothing more disappointing than receiving low engagement rate. It’s become common knowledge in the marketing industry to blame low engagement rates on the hectic digital lifestyle of users, who, surrounded by the constant buzz of content online, have developed a reduced attention span. However, the 8 seconds rule of attention – making online users officially less attentive than your typical goldfish – is to be taken with a pinch of salt. Ultimately, you are a digital…
Year: 2018
Security Mistakes Entrepreneurs Can’t Afford To Make
Entrepreneurs have a lot on their mind at any one time. Even if they have already put in all the hard work that goes into launching their own business, there are still many things to focus on once it is smoothly operating. So, there’s no wonder that a few things can easily slip someone’s mind once they run their own business. However, one aspect of business that you should never neglect or forget is the company’s overall security. In a day and age where criminals use viruses and malware to…
How Important Is Staying Hydrated When Running?
There are some runners that never take a bottle of water with them when they run. This can save the hassle of running with a bottle and it can prevent the dreaded scenario of needing to go for a pee mid-run, but is it worth the negative physical impact that dehydration can cause on the body? Here’s a brief look into how much fluids matter and how you can get exactly the right intake to perform at your best. What happens if you go running without drinking enough water? When…
Nip Machinery Misbehavior In The Bud On Your Production Line
Every business offers a product of some sort. Without that, you wouldn’t stand a chance at getting off the ground. You have to offer something which makes customers willing to part with their cash. In some cases, that thing could be a service. In others, you’ll provide a physical product which you need to manufacture in large quantities. If this is the case, there’s a chance that you’ll also need to invest in manufacturing equipment. Even if you can keep up by making products manually to start, that’s no sustainable…
“ALT” Your Leadership: What Computer Experts Want From Their Managers
One of the most common problems an ailing business faces is its communication. This is nothing new in the slightest, but while we know the importance of communication as far as getting an entire organization to work together effectively, when we liaise with specific teams, especially those that are used to being on the front line, such as the IT department, what specific traits benefit leaders in this respect? While we can lead from the front, or act with the best interests on the customer in mind, when we’re in…
Are Tech Failures Disrupting Your Business?
So many businesses are now reliant on machines and computers. As a result, a tech failure can be devastating, causing costly downtime and affecting the reputation of the company. Here are just a few ways in which you can prevent tech failures from happening so that your business continues to run smoothly. Invest in good quality machinery If you’re relying on cheap and old machinery, you can expect more faults. Sometimes it’s worth investing in better quality machinery so that you’re guaranteed better reliability – you could pay less in…
Waste Is A Thief, And Efficiency Is Your Greatest Defense Against It
How much does theft cost your business each year? Take a long hard think about your answer. Because not every thief is the kind who will walk into your store, smile at your employees, find a quiet spot where your CCTV is less than comprehensive and start shoveling your inventory into their pockets. There’s another thief at work in your business, a thief far less noticeable but far more potentially insidious. We’re talking about the thief known as… waste. Waste costs small businesses of all shapes and sizes a small…
Recuperating The Costs Of Christmas
Christmas can be an expensive time, particularly if you have many friends and family members that you hope to celebrate with. Gift-giving can be difficult when you’re trying to take care of everyone’s needs, throw a wonderful event, and maybe even book a few extra days from work to plan and organize everything. It’s not as if your life bills simply stop over the Christmas period either, so that could be called into question as something to worry about also. This is where recuperating the costs of Christmas can be…
Creating A Fiscally Responsible Personal Budget
There are a lot of similarities between a personal budget and a business budget. In a business, you can maximise your profit margins by reducing your overhead costs. And the same goes for your personal finances. If you want more available income for your future savings or luxury purchases then you should think about the way in which you spend your earnings every month. With some small changes to your lifestyle, you could massively improve your financial situation. These are the things to consider when creating a fiscally responsible personal…
The Insurance Policies All Entrepreneurs Need
As a business owner, you will no doubt want to protect your business as much as you possibly can. After all, there are so many risks these days, both online and in real life. It can be easy to end up the victim, and this could work out extremely expensive for your company. In some extreme cases, some companies have even had to close down after extensive theft or a cyber crime was committed against them. At least if you have taken out the necessary insurance policies, you won’t need…