Category: Marketing

How Much Information Should You Give For Free In Your Business?

Jason Fleagle
How Much Information Should You Give For Free In Your Business? | Business | Converge

If you’re just starting your online business or have been working as a Tech Entrepreneur for a while, this might be one of the things you struggle with most – and it’s really not surprising. There’s clearly a divide in opinion on this matter, so it’s likely that you’ll have heard strong arguments for both sides of the freebie issue. On the one side, you have a lot of people saying “give, give, give as much as you can.” “Give all your best stuff away.” “It’s not possible to give…

5 Outdated Marketing Strategies To Avoid

Jason Fleagle
5 Outdated Marketing Strategies To Avoid | Marketing | Converge

Are you still relying on old-fashioned marketing techniques? Not only could they be failing to attract any customers but some of them could in fact be harming your business. Here are just a few marketing methods that are no longer necessary and what you should do instead. Phonebook adverts Phonebooks used to be the number one directory that customers would use when searching for a company to call up. Nowadays, practically no-one uses a phonebook and that’s because internet search engines have taken over. Building a website and investing energy…

9 Things Your Customers Want from Your Website

Jason Fleagle
9 Things Your Customers Want from Your Website | Marketing | Converge

Websites today can do so much. Even with reasonably limited web-based skills, you can make simple changes and install plugins to add usability to your site. Within all of the many options, it’s easy to get overwhelmed and find yourself trying to do too much. Throwing everything at it and offering your customer a site that they can barely look at, never mind extract information from. It can also be easy to forget the basics. Of course, to an extent what your customers want depends on the nature of your…

Fix Low Engagement Rate On Email Campaigns

Jason Fleagle

For anyone who spends several hours planning and structuring an email campaign, there is nothing more disappointing than receiving low engagement rate. It’s become common knowledge in the marketing industry to blame low engagement rates on the hectic digital lifestyle of users, who, surrounded by the constant buzz of content online, have developed a reduced attention span. However, the 8 seconds rule of attention – making online users officially less attentive than your typical goldfish – is to be taken with a pinch of salt. Ultimately, you are a digital…

Small Business Marketing Hacks For 2018

Jason Fleagle
Small Business Marketing Hacks For 2018 | Marketing | Converge

As a small business, you still need to focus on your marketing efforts so that you can increase your exposure and become a more well known, trustworthy brand. Marketing isn’t always about growing your audience – even if that is your plan some day. Here, we’re going to talk you through some marketing hacks that you may find helpful in 2018. Take a look and you’ll see what numerous small businesses are doing to market their businesses: Tell The Brand Story You can’t turn anywhere without seeing two similar brands…

What is the Best Email Marketing Tool to Use for Your Website?

Jason Fleagle

Building an email audience can be hard… Have you been struggling to grow your online following? Do you have a message you want to share with other people, but are struggling to have the list or audience to do so? How awesome would it be to have an email marketing tool that manages all of your email opt-ins, forms, landing pages, outreach, marketing, and automation, but is still intuitive and easy to use? Want to know the secret? ConvertKit is the secret. ConvertKit is probably one of the best conversion tools available today.…