When it comes to nurturing relationships, nothing is more important than the connection you have with your clients. Whether you’re a consultant that works with several large firms or a small company with a local group of customers, offering gifts is a great way to improve your relationship with your audience and also a fantastic way to assist in customer retention. If you’re not sure where to start, then we’ve got the perfect guide to help you choose the right client gifts that will leave a good lasting impression and make an impact.
Don’t limit yourself to the seasons and holidays
Seasonal gifts are incredibly popular but they’re also very boring. As an example, businesses tend to give Christmas-themed gifts to their clients around the holiday season and while it’s acceptable, it also lacks imagination and personalization. If you’re serious about building that relationship with your clients then you need to go beyond the publicly-celebrated holidays and instead think about more personal dates such as the anniversary of your partnership with a high-profile client or the birthday of your most loyal customers. In short, don’t just limit yourself to season and holidays which every other business usually bases their gifts around.
Personalize each gift and don’t give something generic
It could be a large cake that is decorated with your client’s logo or boomerangs with your logo that you offer to your loyal customers; anything that is personalized is far better than a simple generic gift with no branding or messages. You can go a step further and find a gift that would be perfect for each individual client, such as a software-related gift to a tech company and a design-related gift to a fashion company. As long as it’s not an unbranded no-name generic gift, you’ll leave a good impression on your business clients. If you do plan to offer gifts to a larger number of people, such as a promotion for your last 100 customers or something similar, then generic gifts are fine as long as it comes with a personal message that helps to set it apart from the others.
Don’t think too hard
It’s understandable that you want to offer a gift that has a lot of meaning to it in order to impress your business clients. However, thinking too hard can also have negative effects and it’s important to remember that you shouldn’t overdo it with your gifts. Creating some elaborate plan is not going to impress your clients and you’re better off picking something simple and straightforward instead of trying to be too flashy with your gift. The perfect gift is something memorable that doesn’t need to take up too much time from your client, so something that can be offered quickly without a long accompanying speech is generally best. You also don’t want to waste valuable company time choosing a gift; just pick something that makes sense then go with that since it’s the gesture and thought that counts and not always the materialistic value.
